We are PivotLab, an Edinburgh-based innovation lab. We help organisations address their business challenges in a creative and inclusive way.

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Whether you're adapting products to new markets, addressing issues of supply chain continuity, solving operational challenges or refreshing your strategy - we can help you. We will work with you to collect tailored customer and market insight to frame your organisation's challenge, facilitate idea generation workshops and support you to develop your idea to launch. ​

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Our approach brings together the combined four decades of research, innovation and business improvement expertise of Jyl Neilson and Clare Reid. Having worked individually in PLCs, family-owned businesses, consultancy and SMEs we now bring together best practice in a single approach.

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Our view is that the creative process must be grounded in evidence. We also ensure that the process of idea generation for new products and services includes the views of a diverse range of customers, staff and other stakeholders.

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We will bring fresh thinking to your organisation.